Word-of-Mouth on Blogs and Other Sites Attracts Fans…and a Record Deal
January 6, 2009
In late 2006, Justin Vernon, a musician in Eau Claire, Wis., recorded nine songs while staying at his parents’ hunting cabin in northern Wisconsin after a breakup with a girlfriend and his long-time band. He used just a desktop computer with recording software, a three-piece drum set and a guitar.
A few months later, Mr. Vernon posted the songs on his MySpace page, hoping to get some listeners and feedback. He also printed 500 copies of a CD with those songs to sell to friends and fans and send to music bloggers for review.
He got that and much more. read more
Make Yourself Famous Like Julia Allison
July 24, 2008
Meet Julia Allison. She’s made a brand of her own name, via self-promotion. What does she does? Well she models, posts her entire life online, and let’s the world watch. Her LIFECAST. In other words – she’s famous because she’s famous. read more