The Secrets of Marketing in a Web 2.0 World
February 13, 2009
For marketers, Web 2.0 offers a remarkable new opportunity to engage consumers.
If only they knew how to do it.
That’s where this article aims to help. We interviewed more than 30 executives and managers in both large and small organizations that are at the forefront of experimenting with Web 2.0 tools. From those conversations and further research, we identified a set of emerging principles for marketing.
But first, a more basic question: What is Web 2.0, anyway? Essentially, it encompasses the set of tools that allow people to build social and business connections, share information and collaborate on projects online. That includes blogs, wikis, social-networking sites and other online communities, and virtual worlds. read more
Rewriting the Beginner’s Guide: Keyword Usage & Targeting
January 8, 2009
This is a great blog article on SEOmoz, written by randfish, about keyword usage and targeting on website and blogs. GREAT info. read more