The Secrets of Marketing in a Web 2.0 World
February 13, 2009
For marketers, Web 2.0 offers a remarkable new opportunity to engage consumers.
If only they knew how to do it.
That’s where this article aims to help. We interviewed more than 30 executives and managers in both large and small organizations that are at the forefront of experimenting with Web 2.0 tools. From those conversations and further research, we identified a set of emerging principles for marketing.
But first, a more basic question: What is Web 2.0, anyway? Essentially, it encompasses the set of tools that allow people to build social and business connections, share information and collaborate on projects online. That includes blogs, wikis, social-networking sites and other online communities, and virtual worlds. read more
New HBO competitor to launch online before cable, satellite
January 28, 2009
The Wired Presidency: Can Obama Really Reboot The White House?
January 20, 2009
In November, not two weeks after winning the election and still two months from becoming commander in chief, Barack Obama brought the government into the 21st century. Or at least that was what we were told when he released his first Web video address as president-elect. The clip, billed by some as a modern fireside chat, was embedded as a YouTube video on Change.gov, the incoming administration’s Web site. Sitting in a leather chair, framed slightly off center from his chest up, Obama delivered a three-minute talk on the economic crisis, vlog style. read more
How To Reward A Million Dollar Idea
January 16, 2009
Two years ago, Noah Weiss, a young programmer who spent the summer working here at Fog Creek Software, came to me with a business idea. Noah, who was still in college, had noticed that a lot of smaller tech-related blogs were running classified ads for job listings. He suggested that we do the same thing on my company’s blog, Joel on Software. The site is read by thousands of programmers a month — the ones who are so good at programming they have spare time at work to read the self-absorbed drivel I publish there. read more
Alternative Energy Companies Grow Even as Others Falter
January 14, 2009
Inquiries, Sales and Funding Rise in Anticipation of New Regulations — and Spending — From Obama Administration
While many small businesses continue to struggle with tight credit and declining sales, one fledgling industry is seeing a boom in investment and sales growth: alternative energy. read more
SBA Offering Economic Web Chats
January 13, 2009
The U.S. Small Business Administration is offering Web chats to help small businesses across the country weather the recession.
Eric Zarnikow, SBA’s associate administrator for capital access, plans to host a Web chat, “How Small Businesses Can Deal with the Credit Crunch,” to help small business owners and entrepreneurs get answers about credit, borrowing and other resources to help them access the financial markets. The one-hour seminar will take place at noon, Jan. 15.
Participants can chat online and ask questions about real-world strategies to employ during economic downturns, and how they can sustain themselves through the credit crunch.
The federal agency also dedicated a number of other helpful resources, referrals and training courses for small businesses at its Web site, www.sba.gov.
Obama’s big idea: Digital health records
January 12, 2009
President-elect wants to computerize the nation’s health care records in five years. But the plan comes with a hefty price tag, and specialized labor is scarce.
NEW YORK (CNNMoney.com) — President-elect Barack Obama, as part of the effort to revive the economy, has proposed a massive effort to modernize health care by making all health records standardized and electronic.
Here’s the audacious plan: Computerize all health records within five years. The quality of health care for all Americans gets a big boost, and costs decline.
Sounds good. But it won’t be easy. read more
Garage Invention Could Turn Restaurants Into Power Plants
January 8, 2009
Would you like power with those fries?
A new garage-engineered generator burns the waste oil from restaurants’ deep fryers to generate electricity and hot water. Put 80 gallons of grease into the Vegawatt each week, and its creators promise it will generate about 5 kilowatts of power.
That’s about 10 percent of the total energy needs of Finz, a seafood restaurant in Dedham, Massachusetts, where the first Vegawatt is being tested. At New England electricity rates, the system offsets about $2.50 worth of electricity with each gallon of waste oil poured into it. read more
State Of The Blogosphere – Technorati
January 6, 2009
Yesterday I gave a high-level overview of Technorati’s State of the Blogosphere Report for 2008. Today I want to underscore a few more of the findings about blogging and brands, the growing credibility of blogs, and the active role of bloggers in other online activities. read more
Fast Company: Greatest Gadgets of 2008
December 24, 2008
