The Secrets of Marketing in a Web 2.0 World

For marketers, Web 2.0 offers a remarkable new opportunity to engage consumers.

If only they knew how to do it.

That’s where this article aims to help. We interviewed more than 30 executives and managers in both large and small organizations that are at the forefront of experimenting with Web 2.0 tools. From those conversations and further research, we identified a set of emerging principles for marketing.

But first, a more basic question: What is Web 2.0, anyway? Essentially, it encompasses the set of tools that allow people to build social and business connections, share information and collaborate on projects online. That includes blogs, wikis, social-networking sites and other online communities, and virtual worlds. read more

CBGB Making A Comeback Thanks To NY Entrepreneurs

The notorious urinal that served patrons of the famed New York rock club CBGB for 33 years now sits retired in a basement in Manhattan’s posh SoHo district.

Plucked from the graffiti-covered walls when the club closed in 2006, the urinal is among several CBGB artifacts — such as the gritty “CBGB & OMFUG” awning that hung over 315 Bowery and a phone booth covered with punk-rock band stickers — donated to the Rock and Roll Hall of Fame Annex NYC, which opened its doors last week. read more

The M Companies launches new website

July 1, 2008 – Executive business development company, The M Companies, launched today it’s new company website, www.themcompanies.com. The site is geared to not only provide detailed information about the company and it’s ventures, but also as a business development community.

New features include a business development BLOG, which will highlight new trends, salient articles, and posts from partner sites in the community. We have also added a more detailed PROJECTS section, which provides more detailed information about ventures currently being undertaken at The M Companies.

We hope you enjoy the new site, and welcome any comments or suggestions.