Don Tapscott is just another guy you NEED to know about. As one of the world’s leading authorities on business strategy, he opens discussion about the Net Generation, or NetGen. His main emphasis is on how information technology changes business, government and society. He is the author or co-author of 13 widely read books, including Wikinomics, which was the best selling management book in the United States in 2007 and is now translated into 22 languages. He is Chairman of nGenera Insight, a global business innovation company, headquartered in Austin, Texas with offices in the U.S., Canada, and the U.K. Don directs several of nGenera Insight’s research and education programs, which serve a marquee list of Global 2000 customers. Tapscott is also an adjunct Professor at the J.L. Rotman School of Business at the University of Toronto.

Phew. (Lots of props to Tapscott’s website for all this info: GrownUpDigital.com)

About The Book: Poised to transform every social institution, the Net Generation is reshaping the form and functions of school, work, and even democracy. Simply put, the wave of youth, aged 12-30, the first truly global generation, is impacting all institutions. Particularly, employers, instructors, parents, marketers and political leaders are finding it necessary to adapt to the changing social fabric due to this generation’s unique characteristics. Within its comprehensive examination of the Net Generation, and based on a 4.5 million dollar study, Don Tapscott’s Grown Up Digital offers valuable insight and concrete takeaways for leaders across all social institutions.

Grown Up Digital explores:

• How the Net Generation can be the most innovative, collaborative, and productive cohort, if given the proper working environment. From company ethic to leadership style, Grown Up Digital examines, in-depth, what this new organization will look like.
• The benefits of a shift from a traditional, broadcast model of education to one that is customized, collaborative and interactive
• How the Net Generation’s ability to scrutinize and investigate is forcing a new model of democracy that will have to be transparent, collaborative and engaging
• How parents, teachers, and elder influencers can engage in open and informative discussions to ensure technology is properly used
• How marketers no longer control their brands and how to cope with this power shift that affords the advantage to the consumer

Download The Introductory Chapter Here

Buy The Book