If you as a product manager would like to build a user community that will self sustain, here are some tips based on my experience building the foundations of a user community on 3D ContentCentral website that currently has close to 450,000 registered members.

1) What is in it for them? – Have a dead simple value proposition for the users to join your community.  I repeat again – It has to be dead simple to understand. In the case of 3D ContentCentral, product designers got to download free 3D models of supplier components such as cylinders, motors, gears, electrical components etc. that saved them valuable design time that they would otherwise spend modeling these purchased components.

2) Enable sharing – Allow users to contribute to the community whether this is through discussions, add content to the website. Make it interactive. Tap into the wisdom of the crowd. But make the sharing process super easy to use. You need to act as the catalyst to start the interaction and then step out of the way. In the above case, we created a user library that allowed users to easily share 3D models of the purchased components between themselves. All we provided was free disk space and a website.

3) Enable peer recognition – Humans value peer recognition a whole lot more than monetary compensation. Who would not want to be recognized as an MVP by their peers? So enable it – allow users to recognize people whether it be via ratings and reviews or just by allowing people to say send a Thank you note via your community site.

4) Spotlight high performers: Recognize the high performers yourself. Have a spotlight section and recognize them. 3D ContentCentral has a spotlight that recognizes those users that contributed the maximum number of models. But don’t allow this to stagnate. Keep changing the user who gets spotlighted so that everyone knows they have a shot at it. Also ends up to be peer motivation – if he can do it, why can’t I?

5) Listen: Allow users to tell you how you can help them interact better. Listen to their ideas and the make the experience better. User community will use the site in ways you never predicted. But don’t put up a front and say – this is the way you shall use it. Forgo ownership (as long as the site is not being hijacked in illegal or unethical ways), play the role of the catalyst. You will be surprised as to how well the community will police itself and kick the bad guys out – all because of the tremendous value the community is providing them. Stand on the side and watch and step in only when absolutely needed. Again, provide a mechanism for the community to notify you so that you can take action. For example, we had a simple “Report inappropriate content” feature which allowed users to flag bad stuff. And guess what, such reports were not that many. When you do get valid reports of inappropriate stuff, thank the person who notified you and immediately take action whether it is to remove such stuff or kick out the repeat offenders. But use the feather first and the hammer only if absolutely needed.

[via ProductMarketingTips] by Gopal Shenoy

When you read about the stories of successful entrepreneurs you always come across similar advice: “Surround yourself with successful people”

How do you actually go about doing that? Here are 7 strategies to help you get started.

1) Join A Peer / Mastermind Group

Join a group of people who are committed to running their businesses and taking it to the next level. It can be lonely being an entrepreneur and most business owners don’t have a support network to turn to for help for their companies. Sure your friends and family listen but can they really help? Amazing things happen when you can connect with other people who are really doing things with their businesses. You will get inspired and you will also inspire them to work harder as well.

I run a series of Mastermind Groups in Toronto and we always look for people who are beyond the startup stage. Make sure that whatever group you join that you a) can go for a trial first, b) are with other members who have different skill sets, and c) are in a structured atmosphere where people take the group seriously. Also make sure that you are not the most knowledgeable person in the room. You learn more when you are with people who have accomplished more than you.

Most of the large cities have various Mastermind groups that you can join. If you don’t have one locally, you can also seek out ones that meet online instead of in person.

2) Go To Related Business Events

Depending on how big a city you live in, you’ll have a bigger selection of different business events to check out. Look for ones that inspire you and you will learn from. Quite often they are free. For example, one of my favorite events was when Ted Rogers, founder of Rogers Communications, one of the largest companies in Canada, came to speak at a local bookstore as a part of an entrepreneur promotional series the store was doing. The popular business author Tom Peters also did a great event there that was very inspiring.  Total cost to me: $0.

By going to these events you’ll not only get motivated from the speaker but you’ll also meet other people who are interested in the speaker. Chances are those people are also going to be motivated to succeed as well and you can make some great connections to help your business if you keep an open mind. Usually authors with business books do a series of appearances at stores to promote their new books and it can be a great (and free) opportunity to get a few new ideas.

3) Surround Yourself With Famous Entrepreneurs

I love reading the stories of famous entrepreneurs and how they got started. That’s why I write a regular series in this blog. Every time I read a success story it motivates me to do better and reach farther. Even though you may not know Richard Branson personally, you can get a lot of benefits from his teachings by reading his books (”Losing My Virginity” is fantastic!) and listening to his interviews. You can even look up your favorite entrepreneurs on YouTube to get an added boost of motivation.

When you’re faced with an important business decision, or if you’re just procrastinating and putting off doing work, ask yourself “What would Richard Branson (or your favorite entrepreneur) do?” Would Richard Branson be down on himself and browing the web wasting time or would he be out selling and making things happen??

4) Check Out Industry Conferences, Connect With The Experts

Whatever industry you’re in there will always be industry related conferences. Go check them out, do your research as to who the keynote speakers will be and have a few questions in mind for them. Make sure to connect with them before they come on and begin their presentation because they will be bombarded with questions afterward.

When I went to my last Search Engine Strategies conference in Toronto, I connected with the two presenters at the Site Clinic before they started talking. They were just sitting up on the stage alone and nobody was talking with them (they actually looked pretty bored waiting to get started!). After they finished, however, they were suddenly bombarded with people trying to get their questions in before they closed the room to set up for the next event. I was able to make a personal connection with them and get 20 minutes of one on one time all on my own because I went in before the rush. Do your research beforehand, have your questions ready, and connect with the experts before their presentations!

5) Get Online!

Forums like Young Entrepreneur are great places to meet people and have people hold you accountable for doing what you say you are going to do. The downside is that anybody can respond and you don’t really know how successful people are so you have to do some weeding through to figure out who you want to listen to.

Join Young Entrepreneur and post your business idea. You’ll definitely get some comments and advice from the members. Then you can go on to discuss some of your goals and what your timeline for succsess is. Come back regularly and update the community as to how you’re doing. Did you accomplish your goals? Did you fall short? Why? What happened? Doing this on an ongoing basis will keep you accountanble for doing what you say you’re going to do as well as introduce you to a wide network of entrepreneurs who will support you and your ideas.

6) Find Ways To Help People You Admire

Want to make a connection with someone you look up to and potentially get their advice? Find a way to help them first! Do your research on them and subscribe to Google News Alerts about them as well as the industries they are in. Think about a service you might be able to provide to help them out or introduce them to a new opportunity. If you can find a way to genuinely help them, they will remember you and will usually be more than happy to return the favor – if not out of gratitude, out of curiosity (who is this person who came out of nowhere to help me out??).

As an example, there was a successful businessman that I looked up to in Toronto who was not very technology savvy. I met himm briefly at an event and later went home and subscribed to Google News Alerts to stay on top of news in his industry and would fax him (he didn’t use email) regularly on new trends that were occuring. I did this for a couple weeks then called in to ask him if he found them useful. He didn’t remember meeting me at the event but he sure did appreciate the faxes! He was curious as to who was sending him this information and invited me over for dinner. I got a lot of free advice from him (and a free meal!) as well as made a new contact that I can use in the future for my different business ventures. Find a way to help them first and they will help you later.

7) Look Around You, Keep An Open Mind!

Chances are there are already people in your life who can be a great help to you if you just open your mind and ask for help. Do you ever notice that when you buy a new car or a new pair of shoes you suddenly see everyone else with the same car of same shoes? Did everyone else go out and buy what you just bought? No. Because you’re focusing on it, you start to see it in your environment more often.

Your brain can only process a certain number of inputs at once – most of the information it receives gets tossed out but if you set your mind to thinking about something, you’ll begin to find ways to get your goal accomplished. This is why The Secret and The Law of Attraction have been so popular in recent years. Look for successful people and keep an open mind – you will find them. As the famous saying goes, “The teacher will appear when the student is ready.”

[via YoungEntrepreneur.com] by Evan Carmichael