How We Did It: The Blue Man Group

In 1988, three young guys in New York City — an acting student, a magazine researcher, and a software producer — were so happy to see the end of the 1980s, they held a funeral for the decade. They painted their faces blue and led a procession through Central Park; they burned a Rambo doll and a piece of the Berlin Wall. Although they couldn’t have known it, Chris Wink, Phil Stanton, and Matt Goldman had launched what would grow into an entertainment juggernaut. Since opening in New York City’s Astor Place Theatre in 1991, the Blue Man Group has played in 12 cities across the globe. More than 17 million people have seen its shows, and today, tickets go for $43 to $132. Goldman, the onetime computer geek turned impresario, tells the Blue Man Group’s unlikely story. read more

Top Ten Email Marketing Must Haves

10 very important must haves for a successful email marketing campaign. read more

Business Lessons From Kindergarten

Recently, a business associate came to my office for an important meeting. During the meeting, I had to take a phone call, and while on the phone, I watched as my guest wandered around my office looking at the various photos and framed memorabilia that I have hanging on my walls. When I was done with the phone call, he pointed to my one and only diploma and laughed. read more