Super Bowl XLIII Ads: Teased, Remixed, Too Hot for TV

The most sacred of American annual rites is upon us: sitting through an over-hyped football game to see cutting-edge TV ads that occasionally rival feature films for production value and creativity.

But this year it isn’t just about television — the spotlight’s online. read more

The Wired Presidency: Can Obama Really Reboot The White House?

In November, not two weeks after winning the election and still two months from becoming commander in chief, Barack Obama brought the government into the 21st century. Or at least that was what we were told when he released his first Web video address as president-elect. The clip, billed by some as a modern fireside chat, was embedded as a YouTube video on Change.gov, the incoming administration’s Web site. Sitting in a leather chair, framed slightly off center from his chest up, Obama delivered a three-minute talk on the economic crisis, vlog style. read more

5 tips to building a successful user community

If you as a product manager would like to build a user community that will self sustain, here are some tips based on my experience building the foundations of a user community on 3D ContentCentral website that currently has close to 450,000 registered members. read more

Marketing Lessons Learned From Barack Obama

I’ve been fascinated by the analysis of the Obama campaign. In many ways, Obama’s campaign and its success is a big, bright, “LCD sign” of the times. New media has come of age in a very public way.

Most people seem to agree that the campaign used a number of techniques to capture an audience and even inspire the traditionally unenthusiastic. Some of my favorite attributions are: read more

Facebook Tries To Buy Twitter

There are two kinds of companies in the Valley: those that make money, and those that don’t have to. As the economy worsens, the former group behaves like firms in other sectors, making cuts and revising earnings expectations. For the latter group, living in a VC-backed candyland, it’s as good a time as any to spend half a billion dollars on something fun. read more

How do different generations communicate: Boomers, X’s, and Y’s

Take a visual look into how Boomers, Gen-X, and Gen-Y communicate – and how.

Boomers had it pretty simple back in their youth. Want to connect with your friends? Write them a letter, give them a call or go and see them.
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Online Social Networking Goes Professional

Once again – the media of social networking prevails, now in a business setting. With the immeasurable success of MySpace and Facebook, it was only a matter of time before it was converted into a business concept as well. read more