Girls Take Center Stage At The World Economic Forum

This week I’ll be heading off to Davos, Switzerland with my colleagues from Nike, Inc. for the World Economic Forum’s Annual Meeting. It’s no surprise that the entire meeting will be focused on the global economic crisis. All the big names from business, government and the media will spend the week asking questions on everyone’s mind: Where did we go wrong? What tough calls need to be made? How do we get out of this mess?

The answer to these questions lies in someone unexpected. There is an amazingly powerful force we can unleash to solve the world’s problems if we do the simplest thing: invest in a girl in poverty. With all this talk of the economy, it may seem odd to focus on adolescent girls, but we already spend a ridiculous amount of money and time trying to solve the world’s ills in the same old way. This financial crisis intensifies the need to invest existing resources more effectively, and a new and effective approach is right under your nose. It’s called the girl effect. read more