Bill Gates Starts A New Mystery Company

Just months after his Microsoft farewell, Bill Gates is quietly creating a new company — complete with high-tech office space, a cryptic name and even its own trademark.

Public documents describe the new Gates entity — bgC3 LLC — as a “think tank.” It’s housed within a Kirkland office that the Microsoft co-founder established on his own after leaving his day-to-day executive role at the company this summer. read more

Alex Bogusky + Microsoft = Dangerous Combo

Crispin+Porter completely changed the image of Apple, and returned a brand thought to have been gone in the dump. Partner Alex Bogusky now joins Microsoft to see if he can reinstill the magic that once was the Seattle superpower. read more