Branding
“A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.” -Jeff Bezos, founder of Amazon.com
Need a better definition of branding? Check out Seth Godin’s Exploration of The Purple Cow. Think about a long drive through the countryside – expansive fields of emptiness, sunshine, and the occasional cow. Now imagine what would happen if you saw a purple cow. It would peak you interest, it would become a conversation, and inevitably, you’d be talking about that purple cow for the rest of your life. That’s called branding.
Your company website, logo, business card, and sales materials all carry your brand, and are a representation of what your company is about. Establishing a relevant and scalable brand is a vital, and often looked over, aspect of business development. To realize the true value of quality branding, think about some popular brands:
I don’t have to tell you what any of these company logo’s are – you already know them as APPLE, NIKE, and CALVIN KLEIN. That’s because each of these companies have successfully developed expansive brand recognition. The Apple logo has come to stand as the alternative to Window computing, the Nike Swoosh is the reference in athletic sportswear, and Calvin Klein’s CK logo is stamped on high-quality casual clothing.
The M Companies develops recognizable brands by applying high-concept design and industry research to a strategic marketing model, tailored to individual business needs. We have established working partnerships with leading branding, graphic design, and web development companies, creating a knowledge base for brand management.
Recent Branding Projects:
2. GPS – Global Procurement Services