How to Monitor Your Brand 24/7

Twitter is the canary in the coal mine of public opinion — for celebrities, politicians, and, of course, corporations. When European discount carrier Ryanair lashed out at “lunatic bloggers” after a Web designer reported a glitch on the airline’s site, its online reputation dipped as low as its fares. Conversely, Mars got a sweet treat when it posted Skittles-related tweets on its Web site, learning immediately how people felt about the candy.

Twitter’s explosion from microblogging curiosity to mass-media phenomenon [0] has awakened a lot of companies to just how fast memes spread on the Internet today. Make a mistake like Ryanair’s — or Johnson & Johnson’s offensive Motrin ads last winter — and the response is brutal. Get it right like shoe retailer Zappos and bask in the love. How can you know if your canary is singing or dead? These tools will help you monitor not just Twitter but everywhere the online conversation involves your brand. read more

How We Did It: The Blue Man Group

In 1988, three young guys in New York City — an acting student, a magazine researcher, and a software producer — were so happy to see the end of the 1980s, they held a funeral for the decade. They painted their faces blue and led a procession through Central Park; they burned a Rambo doll and a piece of the Berlin Wall. Although they couldn’t have known it, Chris Wink, Phil Stanton, and Matt Goldman had launched what would grow into an entertainment juggernaut. Since opening in New York City’s Astor Place Theatre in 1991, the Blue Man Group has played in 12 cities across the globe. More than 17 million people have seen its shows, and today, tickets go for $43 to $132. Goldman, the onetime computer geek turned impresario, tells the Blue Man Group’s unlikely story. read more

Big Bank Execs: What They Take Home

When times were good, the top executives from the largest U.S. banks made a mint. Below is the total compensation in 2007 for the 9 banks that received the first batch of government aid through TARP. read more

Big Business with Big George Foreman

George Foreman has three fundamentals of business success: selling, integrity, and “the shotgun tactic.” Over a lifetime, Foreman has created the kind of well-rounded success that most people dream of. He is a profitable businessman, a community leader, a husband and a father. His life is full, but more importantly to Foreman, his life is meaningful.

With nearly 100 million George Foreman Grills sold since 1995, Foreman has had enormous influence in the wellness industry. He is also one of the highest-paid and most recognized celebrity endorsers in the world. read more

Gut Check: An Interview with Tony Hawk

Tony Hawk is rich and chief executive of his own company, but that doesn’t mean he’s changed all that much from the skateboarding kid with a junk food diet. In fact, it’s something he says makes him a better C.E.O.

For Hawk, it’s always been about being true to one’s self, or at least his constituency—the skaters. read more

The Wired Presidency: Can Obama Really Reboot The White House?

In November, not two weeks after winning the election and still two months from becoming commander in chief, Barack Obama brought the government into the 21st century. Or at least that was what we were told when he released his first Web video address as president-elect. The clip, billed by some as a modern fireside chat, was embedded as a YouTube video on Change.gov, the incoming administration’s Web site. Sitting in a leather chair, framed slightly off center from his chest up, Obama delivered a three-minute talk on the economic crisis, vlog style. read more

Shaun White’s Business is Red Hot

When he won the gold medal in snowboarding at the 2006 Olympics in Torino, everyone knew how Shaun White’s story would end. The corporate advertising complex would line up to capitalize, just as it has with every gold medalist since decathlete Bruce Jenner. And White, with his strange equine beauty and crazy pile of long red hair, would assume the position, allowing his action-sports cred and new America’s-darling status to be sucked out of him and slapped on every can, box, and cookie bag in the nation. All the elements for cashing in and selling out were in place: Take a kid with working-class roots (his mom was a waitress, his dad worked for the water utility in San Clemente, California); add Olympic gold and huge endorsement checks; run the cliché. Heinz would offer six figures to put White on everything from ketchup bottles to stewed tomatoes (White’s then-nickname: the Flying Tomato). Maybe a toothpaste company would come pushing tubes of new Shaun Extreme Whitening. Throw in some potential heavy-rotation spots for Schick Xtreme Shaving and Doritos Extreme Nacho Cheesiness and the caricature is close to complete. As a final inspired bit of packaging, someone would lay down the big bucks to insert Mr. White in a straight-to-DVD production of Faster Times After Ridgemont High, where he would be cast as a snowboarding Spicoli attending a junior college somewhere near Banff. White would then spontaneously combust into the most awesome! bitchin’! rad! gnarly! D-list spokes-celeb ever. read more

Garage Invention Could Turn Restaurants Into Power Plants

Would you like power with those fries?

A new garage-engineered generator burns the waste oil from restaurants’ deep fryers to generate electricity and hot water. Put 80 gallons of grease into the Vegawatt each week, and its creators promise it will generate about 5 kilowatts of power.

That’s about 10 percent of the total energy needs of Finz, a seafood restaurant in Dedham, Massachusetts, where the first Vegawatt is being tested. At New England electricity rates, the system offsets about $2.50 worth of electricity with each gallon of waste oil poured into it. read more

Houston Is Recession-Proofing Its Economy With Wind Power

When Vestas, the world’s largest wind-turbine manufacturer, announced plans for a new U.S. research center, 42 states lined up to make sales pitches. The winning location would be rewarded with hundreds of jobs, millions in tax revenue, and green-business cachet. Finn Strøm Madsen, president of the Danish firm’s tech division, wanted a site near big-name universities, so Massachusetts (MIT) and California (Caltech, Berkeley) seemed obvious choices. Portland, Oregon, was already home to Vestas Americas’ headquarters. But in June, Vestas picked Houston. read more

The Education of an Educated CEO

Twelve years ago, Jeff Koeze surprised his wife, his parents, and himself by agreeing to give up a comfortable life teaching law to take over the then-86-year-old family business. At 36, the professor was going to become a nut man.

His father, Scott Koeze (pronounced KOO-zee), was sick of running Koeze Co., which was doing about $7 million a year, mostly in mail order, primarily in cashews. That worried Jeff enough that he insisted that his father not stick around any longer than two years. If the elder Koeze ended up refusing to leave, Jeff had a golden parachute: two years of salary. Moving from the University of North Carolina at Chapel Hill, Jeff and his wife, Kate, even chose a house in Grand Rapids, Michigan, where Koeze Co. is based, that they figured would be easy to resell. “I wanted a risk-free out if it didn’t work,” Jeff says.

Instead, a few months after Jeff showed up, his father went on vacation and didn’t come back. Didn’t return phone calls, either. “I know your dad — he’s retired,” a longtime worker told Jeff.

Koeze was in disbelief. “That just can’t be,” he replied. But it was. read more

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