Warren Buffet - Never Back Down

He challenged the conventional teachings at business schools. He’s a 25 Top Visionary, one of the Top 24 Most Powerful Men In Business, and advises people to hang out with people who are better than you.

I wanted to add to the Warren Buffett story by sharing another valuable lesson from one of the world’s richest men: Never Back Down! read more

Meet Seth Gordon - Gordon|Diaz-Balart

Here’s someone you need to meet. Seth Gordon, Managing Partner @ Gordon|Diaz-Balart.

Seth Gordon brings over thirty years of intensive local market experience in community relations, economic development, and corporate relations to Gordon|Diaz-Balart, widely known as the “Miami Relations Firm” for their ability to help clients succeed in the complex and rapidly changing Miami market. read more

New Domain Names To Become Available

Relief may be on the way for small businesses stuck with bad Web addresses.

Next year, the organization that oversees the Internet will start selling rights to an unlimited number of new top-level domains — the suffixes like .com that appear at the end of Web-site names. Domains likely to appear include those that take their names from popular subjects, types of businesses and geographic locations, such as .books, .flowers and .nyc.

The good news for small businesses is that if a company currently has a .com address that is cumbersome or hard to remember, like joesflowersnyc.com, it may soon get a shot at a new address that’s identical to the name of the company, or one that is just easier to find on the Web — say, joes.flowers or joesflowers.nyc. read more

Just call me President Barack Obama

A huge victory for Obama, the Democratic party, and the United States. But can Barak Obama come through on all his promises? read more

Bill Gates Starts A New Mystery Company

Just months after his Microsoft farewell, Bill Gates is quietly creating a new company — complete with high-tech office space, a cryptic name and even its own trademark.

Public documents describe the new Gates entity — bgC3 LLC — as a “think tank.” It’s housed within a Kirkland office that the Microsoft co-founder established on his own after leaving his day-to-day executive role at the company this summer. read more

The Purple Cow Branding Experiment

For years, marketers have talked about the “five Ps” (actually, there are more than five, but everyone picks their favorite handful): product, pricing, promotion, positioning, publicity, packaging, pass along, permission. Sound familiar? This has become the basic marketing checklist, a quick way to make sure that you’ve done your job. Nothing is guaranteed, of course, but it used to be that if you dotted your is and paid attention to your five Ps, then you were more likely than not to succeed.

No longer. It’s time to add an exceptionally important new P to the list: Purple Cow. Weird? Let me explain. read more

Oakley’s New High Tech Headquarters

Directions to Oakley headquarters in Foothill Ranch, California, read like coordinates to a secret rebel base: Turn on One Icon Drive. Pass the abandoned motocross ramp. Take a right at the helipad. And we’re the 400,000-square-foot gray fortress at the top of the hill. Yeah, the one with the giant cylindrical spikes protruding from it. There’s a torpedo out front. Can’t miss it.

Inside, beyond heavy, unmarked doors, stands a cathedral-ceilinged chamber of riveted steel, like the air lock for a massive interplanetary docking station. As your pupils adjust to the dim interior light, it becomes clear that the creatures seated in the four B-52 ejector seats are not alien foes but surfer types who couldn’t be more psyched to be here. read more

Alex Bogusky + Microsoft = Dangerous Combo

Crispin+Porter completely changed the image of Apple, and returned a brand thought to have been gone in the dump. Partner Alex Bogusky now joins Microsoft to see if he can reinstill the magic that once was the Seattle superpower. read more

Branding Remix

Fast Company ran a neat article about big brands coming together to make new products. See if you can figure out which are real or fake. read more

Make Yourself Famous Like Julia Allison

Meet Julia Allison. She’s made a brand of her own name, via self-promotion. What does she does? Well she models, posts her entire life online, and let’s the world watch. Her LIFECAST. In other words - she’s famous because she’s famous. read more

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