How 10 Famous Technology Products Got Their Names

From iPod and BlackBerry to Twitter and Wikipedia, we take a look at the processes and people who came up with the names for these iconic tech products.

Coming up with a great technology product or service is only half the battle these days. Creating a name for said product that is at once cool but not too cool or exclusionary, marketable to both early adopters and a broader audience, and, of course, isn’t already in use and protected by various trademarks and copyright laws is difficult—to say the least.

The makers of these 10 tech products—the iPod, BlackBerry, Firefox, Twitter, Windows 7, ThinkPad, Android, Wikipedia, Mac OS X and the “Big Cats,” and Red Hat Linux—all have displayed certain amounts marketing savvy, common sense and fun-loving spirit in settling on their products’ names. Here are the intriguing, surprising and sometimes predictable accounts of their creation.

[Check out the Slideshow on CIO.com]

Big Bank Execs: What They Take Home

When times were good, the top executives from the largest U.S. banks made a mint. Below is the total compensation in 2007 for the 9 banks that received the first batch of government aid through TARP. read more

No Layoffs – EVER

Fortune Magazine put together a list of the top 10 companies that have never laid anyone off. Great idea. read more

Girls Take Center Stage At The World Economic Forum

This week I’ll be heading off to Davos, Switzerland with my colleagues from Nike, Inc. for the World Economic Forum’s Annual Meeting. It’s no surprise that the entire meeting will be focused on the global economic crisis. All the big names from business, government and the media will spend the week asking questions on everyone’s mind: Where did we go wrong? What tough calls need to be made? How do we get out of this mess?

The answer to these questions lies in someone unexpected. There is an amazingly powerful force we can unleash to solve the world’s problems if we do the simplest thing: invest in a girl in poverty. With all this talk of the economy, it may seem odd to focus on adolescent girls, but we already spend a ridiculous amount of money and time trying to solve the world’s ills in the same old way. This financial crisis intensifies the need to invest existing resources more effectively, and a new and effective approach is right under your nose. It’s called the girl effect. read more

Super Bowl XLIII Ads: Teased, Remixed, Too Hot for TV

The most sacred of American annual rites is upon us: sitting through an over-hyped football game to see cutting-edge TV ads that occasionally rival feature films for production value and creativity.

But this year it isn’t just about television — the spotlight’s online. read more

The Most Influential Women In Technology

A great compilation of the very best Women In Tech: 2009

http://www.fastcompany.com/women-in-tech/2009

New HBO competitor to launch online before cable, satellite

A joint venture between three movie studios has yet to land any sort of cable distribution deal for its original programming, but it will at least launch online, offering access to some 15,000 movies. But without a TV deal, the audience will be limited. read more

Fast Company: Greatest Gadgets of 2008

read more

Showdown: Mobile App Stores Duke It Out

Inspired by Apple’s success in creating a mobile application marketplace, nearly every major smartphone platform now has an accompanying app store.

Seeing these stores launches has begun to resemble watching a marathon: Just when you think everyone’s crossed the finish line, you can see a few stragglers making their way to the end.

On Tuesday, Palm became the latest handset maker to launch its own marketplace to distribute mobile software from independent developers. It’s the third to do so, after Apple and Google’s Android. And it’s not the last. Application stores for BlackBerry and Microsoft phones are still waiting in the wings. read more

Music Industry to Abandon Mass Suits, Cozy Up To ISPs Instead

After years of suing thousands of people for allegedly stealing music via the Internet, the recording industry is set to drop its legal assault as it searches for more effective ways to combat online music piracy. read more

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