Undergrads Shuffle List of Dream Employers

Students graduating from college today are feeling the sting of a tough economy: Only 19.7% of those who have sent out a résumé have a job, according to a recent survey by the National Association of Colleges & Employers. Even worse: Less than 60% of undergraduates have bothered to look for employment.

That’s grim news, as any college student (or parent of one) preparing to enter the workforce can attest. But that doesn’t mean students can’t dream—or that there aren’t opportunities out there—as witnessed by the record number of undergraduates who responded to Universum USA’s annual survey on ideal employers. read more

K9 ADVISORS

K9 ADVISORS was founded as a result of my passion. For years, I trained thousands of dogs for a large dog training facility in Miami. There, I began as a protection dog decoy and agitator and quickly progressed into basic and advanced (off- leash) obedience and severe behavior problem solving, becoming the facility’s head dog trainer. Throughout the years, I’ve trained many other dog trainers, advancing some and releasing those not suited to dog training, in addition to managing and training the kennel staff. I continued training dogs of all kinds and ages with varying behavior issues while attending Florida International University. I then received my Bachelor of Arts degree in Psychology, with an emphasis on behavior assessments and modifications, in 1997. read more

12 Cool Web Tools for Small Business

Check out these great online web tools for small business shared by Inc, Magazine. Great ideas here. read more

How 10 Famous Technology Products Got Their Names

From iPod and BlackBerry to Twitter and Wikipedia, we take a look at the processes and people who came up with the names for these iconic tech products.

Coming up with a great technology product or service is only half the battle these days. Creating a name for said product that is at once cool but not too cool or exclusionary, marketable to both early adopters and a broader audience, and, of course, isn’t already in use and protected by various trademarks and copyright laws is difficult—to say the least.

The makers of these 10 tech products—the iPod, BlackBerry, Firefox, Twitter, Windows 7, ThinkPad, Android, Wikipedia, Mac OS X and the “Big Cats,” and Red Hat Linux—all have displayed certain amounts marketing savvy, common sense and fun-loving spirit in settling on their products’ names. Here are the intriguing, surprising and sometimes predictable accounts of their creation.

[Check out the Slideshow on CIO.com]

How to Monitor Your Brand 24/7

Twitter is the canary in the coal mine of public opinion — for celebrities, politicians, and, of course, corporations. When European discount carrier Ryanair lashed out at “lunatic bloggers” after a Web designer reported a glitch on the airline’s site, its online reputation dipped as low as its fares. Conversely, Mars got a sweet treat when it posted Skittles-related tweets on its Web site, learning immediately how people felt about the candy.

Twitter’s explosion from microblogging curiosity to mass-media phenomenon [0] has awakened a lot of companies to just how fast memes spread on the Internet today. Make a mistake like Ryanair’s — or Johnson & Johnson’s offensive Motrin ads last winter — and the response is brutal. Get it right like shoe retailer Zappos and bask in the love. How can you know if your canary is singing or dead? These tools will help you monitor not just Twitter but everywhere the online conversation involves your brand. read more

Growing excitement, expectations for green jobs corps

(CNN) — When Rita Bryer sees 300-foot-tall wind turbines sprouting up from the prairie near her home in western Oklahoma, she can’t help but wonder about the view from the top, where blades the size of semi-trucks spin.

“Out here, you can see the wind turbines from 10 miles away,” she said. “Think about how far you’ll be able to see when you’re at the top.” read more

How We Did It: The Blue Man Group

In 1988, three young guys in New York City — an acting student, a magazine researcher, and a software producer — were so happy to see the end of the 1980s, they held a funeral for the decade. They painted their faces blue and led a procession through Central Park; they burned a Rambo doll and a piece of the Berlin Wall. Although they couldn’t have known it, Chris Wink, Phil Stanton, and Matt Goldman had launched what would grow into an entertainment juggernaut. Since opening in New York City’s Astor Place Theatre in 1991, the Blue Man Group has played in 12 cities across the globe. More than 17 million people have seen its shows, and today, tickets go for $43 to $132. Goldman, the onetime computer geek turned impresario, tells the Blue Man Group’s unlikely story. read more

The Secrets of Marketing in a Web 2.0 World

For marketers, Web 2.0 offers a remarkable new opportunity to engage consumers.

If only they knew how to do it.

That’s where this article aims to help. We interviewed more than 30 executives and managers in both large and small organizations that are at the forefront of experimenting with Web 2.0 tools. From those conversations and further research, we identified a set of emerging principles for marketing.

But first, a more basic question: What is Web 2.0, anyway? Essentially, it encompasses the set of tools that allow people to build social and business connections, share information and collaborate on projects online. That includes blogs, wikis, social-networking sites and other online communities, and virtual worlds. read more

15 Reasons Why You Should be Having Sex… Right Now!

From my experiences as a sex columnist, it just never seems to amaze me of all the healthful reasons for having a plentiful sex life. The most recent Durex Global Sex Survey shows that there are unfortunately a number of countries that could use a little more effort in this arena. One of the most notable is the United States, which is quite frankly having a lot less sex than just about everyone in the world, and when they do finally get around to it, less than half are satisfied with their experiences.

Okay folks, this is serious. Sex is a very important, fundamental part of life. It is both healthy and even green in many ways. So to help me get my point across, I am going to explain 15 glorious reasons why we should be doing a little less stressing, eating, and watching TV, and a whole lot more frolicking under the sheets! read more

11 Businesses You Can Start In Your Pajamas

For the above entrepreneurs, wearing pajamas for a day at the office isn’t far from reality. From pet care to virtual assistants and even online dating, we found entrepreneurs who are not just enjoying work from their living rooms and bedrooms, but they are also making a good living at it. In one case, a business owner grossed $10 million in a year, and cleared half that amount. Here’s a look at the hottest industries for home-based entrepreneurs — illustrated with some fun CEO self-portraits. read more

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