State Of The Blogosphere – Technorati

Yesterday I gave a high-level overview of Technorati’s State of the Blogosphere Report for 2008.  Today I want to underscore a few more of the findings about blogging and brands, the growing credibility of blogs, and the active role of bloggers in other online activities.

The research shows that brands make up a major part of bloggers’ online conversations. “More than four in five bloggers post product or brand reviews, and blog about brands they love or hate. Even day-to-day experiences with customer care or in a retail store are fodder for blog posts. Companies are already reaching out to bloggers: one-third of bloggers have been approached to be brand advocates.”

The Technorati research also shows a general sense amongst bloggers that blogs are being taken more seriously as information sources.

37% of bloggers have been quoted in traditional media based on a blog post. Half of bloggers believe that blogs will be a primary source for news and entertainment in the next five years. Bloggers are less bullish on the prospects for traditional media — one in five bloggers don’t think that newspapers will survive the next ten years.

Bloggers are active Web 2.0 participants, using a variety of Web 2.0 tools.

Blogger Participation in Web 2.0 Activities

Bloggers are generally the first to learn about new web technologies and applications, such as RSS and Twitter. On average, bloggers participate in five of the ten Web 2.0 activities listed, with one-third regularly conducting more than seven Web 2.0 activities.

[via Grown Up Digital] by Don Tapscott