Girls Take Center Stage At The World Economic Forum
February 1, 2009
This week I’ll be heading off to Davos, Switzerland with my colleagues from Nike, Inc. for the World Economic Forum’s Annual Meeting. It’s no surprise that the entire meeting will be focused on the global economic crisis. All the big names from business, government and the media will spend the week asking questions on everyone’s mind: Where did we go wrong? What tough calls need to be made? How do we get out of this mess?
The answer to these questions lies in someone unexpected. There is an amazingly powerful force we can unleash to solve the world’s problems if we do the simplest thing: invest in a girl in poverty. With all this talk of the economy, it may seem odd to focus on adolescent girls, but we already spend a ridiculous amount of money and time trying to solve the world’s ills in the same old way. This financial crisis intensifies the need to invest existing resources more effectively, and a new and effective approach is right under your nose. It’s called the girl effect. read more
Super Bowl XLIII Ads: Teased, Remixed, Too Hot for TV
January 31, 2009
The most sacred of American annual rites is upon us: sitting through an over-hyped football game to see cutting-edge TV ads that occasionally rival feature films for production value and creativity.
But this year it isn’t just about television — the spotlight’s online. read more
Hard Cards – The Honest Greeting Card
January 29, 2009
Rather than a heartfelt note, it’s always more fun to mark joyous/saddening occasions with a snarky message that cuts the recipient to the core — but how to crush them in a classy way? By taking the E out of your burning greetings, with Hard Cards. read more
Gut Check: An Interview with Tony Hawk
January 29, 2009
Tony Hawk is rich and chief executive of his own company, but that doesn’t mean he’s changed all that much from the skateboarding kid with a junk food diet. In fact, it’s something he says makes him a better C.E.O.
For Hawk, it’s always been about being true to one’s self, or at least his constituency—the skaters. read more
The Most Influential Women In Technology
January 28, 2009
A great compilation of the very best Women In Tech: 2009